SEO - Charleston Specific and National Ranking

Organic Traffic

Hands down the most cost effective sales and marketing tool on the planet.

Organic Traffic Percentage

Quantity AND Quality

A common trend we see amongst out clients' data is that organic search accounts for the vast majority of the traffic. The image above is actual data from one of our clients and is pretty typical in terms of the proportion of traffic that is driven by organic search. The beautiful thing about organic search is that your visitors were already looking for you.

Elements of SEO

Speaking Google's Language

At a very high level, SEO can thought of as an exercise in proving to search engines that you provide the most relevent answer to a user's question while also delivering the best user experience to those potential visitors. The skill of an SEO provider lies in their knowledge of what the search engines are looking for.

Some SEO History

The video to the left will give you a little idea about some basic SEO tactics, but the reality is very complex and has an interesting history. In their early days, search engines used very basic algorithms to determine where to rank sites. If a page mentioned a particular keyword more than other pages or had a lot of outside pages linking to it, it was assumed to be the most relevent. The practice of SEO started when web developers realized that they could manipulate these results. A couple of paragraphs that mention X keyword a few hundred times or maybe 100,000 backlinks from random sites in China would do the trick. Those days are over. Search engines are much smarter now and actually penalize such manipulative tactics.

Some SEO History

The video above will give you a little idea about some basic SEO tactics, but the reality is very complex and has an interesting history. In their early days, search engines used very basic algorithms to determine where to rank sites. If a page mentioned a particular keyword more than other pages or had a lot of outside pages linking to it, it was assumed to be the most relevent. The practice of SEO started when web developers realized that they could manipulate these results. A couple of paragraphs that mention X keyword a few hundred times or maybe 100,000 backlinks from random sites in China would do the trick. Those days are over. Search engines are much smarter now and actually penalize such manipulative tactics.

Making SEO Affordable

SEO provides a phenomenal return on investment due to the the high value of results, not because of the low cost of investment. In some cases, getting a high ranking may cost very little due to lack of quality competition or targetting a very narrow keyword. In other cases, even getting to page 1 could cost a small fortune. In either case, Advent Designs will find the most efficient way of achieving the results you want. A bold claim, but here's how we do it:

Knowledge

Achieving a top ranking for "Car Service" is great... if you provide car repair service. It's not going to help your limosine company. We'll help you find the right keywords that bring you the traffic that is most likely to convert.

Efficiency

The "Pareto Principle" (aka, the 80/20 rule) states that 80% of the effects are caused by 20% of the causes. Through our years of experience, we'll help you direct your SEO efforts into the areas that are going to yield the highest returns.

Leverage

Some companies can afford to devote entire teams just to SEO. Most cannot. We work with clients to form a "virtual team" that takes advantage of our combined expertise. It doesn't make sense to pay a marketing company to write blog articles on a topic for which you are the subject matter expert. It DOES make sense to have a marketing company tweak your article for proper keyword inclusion and optimized code semantics.

No matter your budget, we will put together a package that is custom tailored to give you the most bang for your buck. And unlike other SEO providers, we never require you to sign a contract. You are free to adjust the budget at any time you see fit. You can cancel services at any time, but we're confident you won't!

Schedule Your Consultation Today

Ready to discuss acquiring more clients? Do you want your website to be a lead generation tool? Schedule a 30-minute discovery call, so we can learn more about each other and determine if we are a good fit. This is a no obligation consultation. We look forward to hearing from you.

Schedule Your Consultation

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  • Digital Marketing & SEO

    Be found and drive business growth. Successful SEO takes serious work, fortitude and fresh relevant content creating long term ROI. We know that strategy and diligence are necessary to gain traction and see results. We understand how to produce measurable results in the ever changing online space. We build engagement.

  • Web Design & Development

    Your brand image should influence a perception and create an impression of your business abilities, and we want you to shine. Advent develops websites and e-commerce platforms that uniquely communicate who you are, demonstrate why you’re important, drive business growth and profitability and visually get noticed with mind-boggling design. We build brand image.

  • Social Media Marketing

    We are lead generation machines who build brand ambassadors. Engage audiences across social media platforms by capitalizing on paid media, owned media and earned media. Our team specializes in the power of Facebook and Social Media Advertising. When campaigns are managed strategically they drive business growth and revenue. Get ready to convert clicks into customers.

  • Video Production

    We offer video production services ranging from Vlog content to commercials to corporate training. You no longer have to have a massive advertising budget to have high quality videos made. We have the tools and the experience to help you bring your video concept to life.

Contact Us

915 Folly Road #98
Charleston, SC 29412

843-405-7076

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Web Design Charleston

As one of Charleston's leading web design companies we offer a full complement of professional design services.

Our goal is simple: to provide superior & professional web design and marking services at an affordable price!