Our Logos and Brands are Famous!

We are very proud to be able to create standout designs for local Charleston small businesses and even Hollywood production companies. We are nothing if not versatile!

Massi's Wine Bar Logo

Fit for Billboards or Business Cards

A major consideration in logo design is the versatility of a logo. Logos should work in color or in black and white. Logos should work when it’s imprinted on something as small as a pen and as large as billboard. It should work on TV or on a car wrap. It’s critical to consider all the possible applications when designing a logo so your brand is visible throughout any medium.

Setting the Stage

A logo sets the stage for your company’s visual brand. It will dictate the color, typography and graphics that will be applied to everything from your website to print advertising to promotional materials. At Advent Design, we ensure your company is equipped with a versatile, timeless logo that successfully differentiates you from the pack.

The Key Ingredients to Logos and Branding

Versatility

A great logo needs to be able to work in a wide variety of conditions. Size and colors should have no effect.

Timelessness

The end goal is brand recognition. Your logo needs to be able to look great for many years without needing to be changed.

Immediately Identifiable

Your logo should be memorable AND unique. When people see it, they should be able to identify it without even thinking.

Maintaining Brand Recognition

Timelessness

A well-designed logo can last more than 30 years. The longevity of a logo contributes to brand awareness, so it's important that the design does not reference design trends or a specific time period. It's best to avoid over stylized fonts or design himmicks like gradients and drop shadows that will go in and out of style.

Simplicity

A logo should be legible and iconic. Some of the most effective logos are the most simple - comprised of basic shapes, such as circles and squares. Take a look at Target, Apple, or WWF for example. The design isn't earth shattering nor does it try to convey every aspect of their business. The logos essentially act as a stamp and offer a visual clue to the company name or purpose.

Consistency

The application of your logo must be extremely consistent. That's why companies (big and small) have brand guides that dictate how a logo should and should not be used. The consistent use of the logo will define its overall success. Most logos are simple and from a design perspective not incredibly interesting. It's the consistent application over and over again that helps the consumer/client to begin to link the brand mark with the company.