Reviews are fast becoming one of the most important factors for getting people to use your business. From increasing visibility via search engine rankings to instilling buyer confidence, reviews (as opposed to testimonials) are playing an ever increasing role. That being the case, it should be pretty obvious that you don’t just want a high number of reviews but a high number of POSITIVE reviews. If your company provides outstanding service, this shouldn’t be terribly difficult, but there are some practices that you can employ to ensure that you are getting those 5 star reviews that your company needs and deserves. It’s all about the details. How you ask for a review, when you ask for it, and why you ask for it all come into play.