When in comes to search engine optimization, things change quickly. Google is constantly updating its algorithm to serve up better search results. Some things don't change much and some things change a lot. Here are our suggestions for what to do and what not to do when it comes to local SEO in 2017. Some of these are going to be things a lot of you know, like making sure your on page optimization includes contact information, address and phone number. There are a few things we find that people forget or neglect, like auditing your citation listings to make sure that the bulk of your listings are coming from high quality sites.
When it comes to links, reviews and citations, quality prevails over quantity. One of the other good things you should do is head over to Moz.com and use their listing finder to make sure you don't have a bunch of inconsistent NAP listings floating around the net. It's hard to keep up with all the places your info can get listed but having inaccurate information out there can hurt your rankings. Use the following infographic as a guideline on what things you need to be accounting for when it comes to local search engine optimization.